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Something strange happened at around 3.30pm (Brunei time) on Wednesday (October 3). For the first time in years, I felt disconnected.

I did not know what my friend at the other end of the world was up to. Neither did I know what my colleagues had for tea time.

For the first time in years, I was experiencing a social media detox.

Why was this so? Well, it’s because I did not see any photos flash across my mobile phone after loading the Instagram app.

Greeted with a blank screen after loading the Instagram app 

At first I thought it was just an isolated problem – perhaps my mobile phone had stopped working and it was high-time for me to buy a new mobile phone like an iPhone Xs Max? (Click here to read Neue’s article about 7 crazy things you can do for the price of the new iPhone.)

I then tried accessing Instagram on my laptop.

And this was what I saw:

It’s terrifying, I know!

As of 3.55pm local time, independent website monitor, Down Detector, showed a surge of issues with users who were unable to access or use the app:

At the time, Instagram users across the globe had zero access to the popular social media service as both the app and website appeared to be down and not working.

Twitter user @Megan_Brereton perfectly summed up the whole experience in her post below:

Other Twitter users, meanwhile, saw the funny side of things:

(*Update: I was able to access my Instagram account soon after it struck 4pm!)

Phew! That was the LONGEST 30 minutes of my life!

The global outage was likely to have inconvenienced more than one billion active monthly users and more than 500 million people who access the site daily.

It occurred during one of the worst times for the company, which earlier this week announced that Facebook employee Adam Mosseri would lead it. His appointment followed the double resignation of founders Mike Krieger and Kevin Systrom on September 25, after reports of clashes with Facebook chief executive Mark Zuckerberg over the direction of the company and their dwindling authority.

Were you affected by the Instagram outage? What was it like? Did it feel like it was the end of the world?