We here at Neue (@whatsneue) firmly believe that everyone has a story.

No matter where you have been, or what you have been through, even if you are going through something right now, Neue wants to hear YOUR story.

This week, we find out What’s Neue with KrayKrayNuFitness, a health coach by the name of Lim Fun. He coaches and helps people with their nutritional struggles and empowers them to take necessary steps to make changes in their lives.

He is most well-known for being a health & nutrition advocate who speaks the truth!

Lim Fun is certified across multiple fields in health and nutrition. He is also a Certified Life Coach, Certified Neuro-Linguistic Programming (NLP) Master Practitioner and Certified Rational Emotive Behavioural Therapy (REBT) Practitioner.

Without further ado, let’s see how he tackles this week’s #Neue9to5 questions.First 9 Questions:

1. Tell us about how the partnership between Seven Sporks and KrayKrayNuFitness came into being? What do you hope to achieve together?

I remember that this happened on the 26th of August, 2019 when Syafiq Iqbal, the founder of Sevensporks, texted me and asked if there was any way we could collaborate. 

We knew each other for a couple of years since 2014, back to the days when we both competed in Crossfit competitions.

After we got the introduction part out of the way, we jumped right into the wonderful idea of doing something probably no one had ever done before in Brunei.

The team up of a nutrition coach and a meal planner … that was what got us both excited in this project. I mean, think about it!  What could go wrong by pairing the two of us up and bringing to our customers the best of both worlds?

With myself consulting Syafiq on the nutritional needs and him doing the cooking, we offer Bruneians a meal like no other. We provide an estimated nutritional fact value for those who practise (or are thinking about practising) conscious eating.

Click on the photo to read Neue’s past article – “9 To 5: What’s Neue With Seven Sporks”

2. What inspired you to become a health coach? What are the challenges about being a health coach?

It was on the 23rd of March 2019 when I lost my beloved father to ill-health. I was already an experienced fitness guy but my nutritional knowledge wasn’t adequate at that time. 

I admit, I was one of those ‘bro-science’ kind of fitness guy. Watching helplessly as my father’s health deteriorated and eventually his passing triggered me to become very curious about health and nutrition. 

That drove me to research more about prevention rather than cure. I found it and invested in a lot for multiple latest science-proven health & nutrition courses online. (I did this because I could not afford to pay for an overseas class-based attendance course that can cost up to thousands.)

These online courses are just as good, complete, effective and best of all, cost-saving! It turned me into a certified health & nutrition coach/consultant.

This led me to do what I do today as I believe that no one should have to go through what my late father did. 

I remember reading an article in the local news about Brunei being the most obese nation in ASEAN (Association of Southeast Asian Nations) 2 years straight! I can’t recall which year but based on observation, there are a lot of people in this category who need help.

It became a calling for me to play my part in helping our country, the government and its people to live a healthier life by practising true healthier ways of eating. 

The biggest challenges that I experienced as a health coach is the limiting beliefs of some of my clients, potential clients and a lot of conventional “health gurus”. 

Coming fresh off learning from the latest nutritional studies and how nutrition works in the human body is not something that many are ready to change their perspectives about. 

There will be a lot of theories and experiences deeply engraved into the mindset of some individuals who practised very contradicting methods to that of mine. 

It can be a bit of work to re-educate and re-condition these individuals to get the science right. 

So far, I am still doing well in this area and I stay true to my practice as a coach to be as patient and reasonable as possible.

3. What is the best advice you can give to someone who’s trying to be healthy?

My advice to everyone looking to make changes in their health to have an ‘open-minded approach’ when coming to me for help. 

I respect everyone’s opinion but if their opinions don’t make sense in anyway, I believe it’s my obligation as a health & nutrition coach to correct them and show them the facts. 

I have a high percentage of success with my past and existing clients and all this is owed to the fact that they came to me with an open mind and the willingness to learn how food works in the human body.

Click on the photo to read Neue’s past article – “5 Weight-Loss Tips To A Healthier You”

4. What is your biggest achievement in life?

By becoming ‘the jack of all trades’ is my biggest achievements. Not achieving big profit … this one doesn’t mean much to me, but becoming good in everything that I put my heart to do. To name a few, below are things I have achieved that fulfilled me as a person.

Freediving: Best record of 4min 20sec static breath-hold and dived up to 27m(90ft) of depth in one breath!

Surfing: One of the most exciting sports in the world! I surfed big waves in Bali.Sportsbike riding: I rode like a MotoGP rider. Low-lean angles, full-throttle and body out kind of riding style.

Fitness: Competed for several years in one of the toughest fitness competition in the world, Crossfit! I achieved a best personal record by ranking the 2018 5th fittest Crossfit athlete in Brunei.

More importantly, I have helped dozens of people transformed and lived a healthier live. This one is something that I am happy for my clients.

5. Would you give more talks to groups in future?

I have done some talks about health, fitness & nutrition to some groups already. 

It is part of my mission to educate anyone looking to arrange a health talk either in large or small scale. 

I am also confident in doing public presentation, so yeah, why not, I will do more.

6. Can you tell us your basic everyday diet?

After reading this, I strongly recommend anyone interested to similarly follow it. 🙂


– Intermittent Fasting (IF). I do this on a 18hr/6hr ratio. I only drink unsweetened black coffee and added salt water until i break my fast.


– 1 serving of either sardines/chicken

– 2 eggs

– 2 cups of leafy greens

– 60 grammes of Macadamia nuts

– 1 avocado

– 50 grammes of coconut butter

– Sometimes i have half a block of cheese

Click on the photo to read Neue’s past article – “10 Foods That Are Surprisingly Good For You”


– 50 grammes of unsweetened natural sheep yogurt

– 2 eggs

– Sauerkraut

– Bamboo shoot

– 2 cups of leafy greens

– 2 to 3 ounce of fatty meats(any)

– Unsweetened coconut milk

– 50 grammes of pumpkin seeds

I am also a keto diet coach, so I’m actually walking the talk as well. All my meals are keto-compliant. So I only do 2 meals a day, I don’t snack and I don’t take protein shakes anymore. I keep my meals high in fibers and fats to keep myself satiated for a very long period of time. I also do intermittent fasting everyday.

7. What do you love most about your job?

Helping people. 

I am a people person. Although rarely socialising nowadays, but in general I am always passionate about helping people. 

Being a coach, I enjoyed listening and talking to my clients regarding their struggles and needs. 

(Photos: Shutterstock)

The dialogue and conversation are what keeps me motivated to want to help my clients better by constantly driving me to learn more.

8. Have you read any books on fitness and nutrition? If so what book is it?

I rarely read books nowadays. I still read a lot but mainly online. 

I like doing research on everything related to fitness & nutrition from multiple reputable nutrition websites. 

Another thing I love about the online courses that I enrolled into is that it comes with a lot of study materials in pdf files that I can save on my laptop and read whenever convenient. 

There really isn’t any specific reads that I stick to, I read all of them.

9.What would you be doing now if you weren’t a health coach?

I probably would live my other life to the fullest! 

Before I became a health coach, I spent my free time doing multiple adventure sports whenever I can. 

I would probably spend more time at the beach living the tropical life or going out to the open seas and dive with sharks. 

All that being said, I probably would live a life to inspire others in the world of adventures.

Last 5 Questions

1. What is your favourite type of music?

(Source: GIPHY)

Tropical deep house, acoustics, chill mix, indie, folk, pop, instrumental.

2. If you could speak any other language, what would it be?

I can speak 4 languages:

Chinese (Hokkien, Mandarin, some cantonese)

English (Many says I have an American accent)

Malay (Many believed I am a genuine Malay)

Some German (Ja! Ich kann ein bisschen deutsch sprechen)

I would love to learn Tagalog to be honest!

(Photo: Shutterstock)

3. Are you a morning person or a night person?I am 100% a morning person. 

I get up every weekday at 4.50am, go to the gym and start working out by 5.30am and be done by 6am. I start work by 6.30am while everyone else just started to wake up. On weekends, I also wake up very early on average at 6.30am.

4. What is the one thing you can’t live without?

Camera. I love photography and videography. 

Although not a professional in these fields (I used to), I do own 4 cameras. I love capturing moments because I believed that one day when we look back at all the things we have been through and a picture can tell a thousand words, while a video can tell a million!

5. What is an App you are the most addicted to on your phone?

View this post on Instagram

I am lost for words… How is vegetable oils healthy? Can someone explain the logic behind it? Vegetable oil are high in omega-6 fatty acids! That means it's pro-inflammatory. Vegetable oil oxidized easily! That's because it has a lot of polyunsaturated fats which contains 2 or more double bonds and when cooked to high heat, it degrades! Would you wanna eat that regularly? Guys, this is like time travel. Modern science and nutrition studies has already shown that vegetable oils aren't healthy for us. It is highly processed to make it palatable and who knows, it might have even come from GMO sources(those pictured doesn't says it's organic or unrefined) since corn, canola and soy are very well known to be GM!

A post shared by Brunei-Based Health Coach (@kraykraynufitness) on

Instagram! I do a lot of content marketing and yes, I use it a lot! Addicted some might say. But I believe it is a necessary addiction to deliver good information.

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Know someone who would be perfect for the next interview? You can nominate them by getting in touch with the Neue team by dropping a message to @whatsneue.